Positive Deviance
Thriving Against the Odds
THRIVING AGAINST THE ODDS
At Positive Deviance, we believe in the power of unconventional solutions to drive meaningful change for young children and their families. We look to learn from those who thrive against the odds. As a research and communications consultancy, we specialise in uncovering insights, amplifying voices, and crafting evidence-based strategies that challenge the status quo.​ Our approach is rooted in evidence, empathy, and innovation. Whether conducting in-depth research, shaping compelling narratives, or supporting organisations with strategy development, we help organizations and communities unlock their unique strengths to solve complex challenges.
WHAT WE DO
KNOWLEDGE &
INSIGHTS
We delve deep into data and human experiences to uncover hidden patterns and breakthrough opportunities through research.
ADVOCACY &
COMMUNICATIONS
We craft impactful, evidence-based messages and campaigns that drive engagement and action towards better child outcomes.
STRATEGY
CONSULTING
We support organisations in developing impactful strategies based on rigorous Theories of Change and multi-stakeholder engagment.
WHY POSITIVE DEVIANCE
GET TO KNOW US
The concept of Positive Deviance is based on the idea that solutions to complex problems already exist within communities—hidden in the behaviors and strategies of those who thrive against the odds. We bring this philosophy into our work, helping clients identify and scale what works.
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Join us in shaping a future where research and communications drive real, lasting change.
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Let’s create impact together.